Q3.What kind of media institution might distribute your media product and why?

The media institution that I think that should publish and distribute my magazine should be Bauer media group. The reason I say this is because Bauer media doesn't publish a magazine that is associated with my type of genre this therefore means that they will be entering a new market which would mean that Bauer media would be able to target a larger audience which would increase their popularity.

secondly by publishing and distributing my magazine means that  there will be a huge financial benefit for the Bauer media group as they will be entering a new market which has a large audience which would result in their profits increasing dramatically as there is no other competition within the company as they Publish and distribute music magazines such as Q and Kerrang which have a rock/indie theme to them while my genre is the totally opposite.

Also as Bauer Media group have a 50% stake in Box television means that seeing as Box television acts as the content subsidiary that produces several popular music channels such as Kiss TV and 4Music advertising would be much easier and more efficient as the magazine would be out there targeting more people as millions of people watch TV, also as Kiss TV and 4Music play alot of R'n'B and Hip Hop tracks this would link in well with my magazine as there will be a connection, which would increase profit aswell as the company's popularity making the company more recognisable to the audience.

I would most probably distribute my magazine in shops like HMV and WHSMITH as well as in local newsagents and this means that my magazine is easily accessible to obtain for my target audience and also HMV is one of the Uk's most popular music store so it would make sense to distribute my magazine to this store, while for WHMSMITH the store is popular for all types of different magazines which are sold at this retailer so it would make sense to rival those magazines as WHMSMITH is a leading retailer and is recognized throughtout the UK.