Firstly the way I attracted my audience was by having a dominant figure on my front cover who is relatively my target audience age so that they could associate themselves with him. By having my model stand in this dominant pose with his finger raised is my way of using Non Verbal Comunication to attract my audience and its a way of connecting and making the audience feel part of magazine and connecting with my certain age group and to show that im not just producing a magazine to appeal to my target audience but to show that I am the same age as my target audience. Also by getting my model to dress in the stereotype way of and R'n'B and Hip Hop stars I challenged as the model is dressed in a casual way while in a real life music magazine the model would have had baggy jeans or loads of jewellery so I wanted to be different so that i could be different form other music magazines.
By having the masthead designed in this sort of way attracts the audience as it different as it has a different style compared to other magazines and it reflects the fact that my magazine is called Urban and seeing as urban is usually given a conotation of an inner city theme with council estates and a high population which is not necessarily true but through my masthead we get that inner city feel which attracts the target audience who are mainly from inner city backgrounds.
Secondary by having big name artists from America such as 50 Cent and Eminem automatically get the audience looking at my magazine as there are well known and have been recognised for a long time in the R'n'B and Hip Hop industry and the audience know excactly who my magaizne appeals to, along with that I have also included an British artist who is known not just in the British music industry but also in the American music industry which means that I could be appealing to both audiences but my magazine appeals mainly to the British target audience. Also by stating the price at £2.99 gives me an advantage over my competitors and real life magazines as my magazine is cheaper then say XXL magazine. Also by having exclusive on my front cover shows that the content in my magazine is only found in my magazine giving me an advantage over other magazine as im using selective information to target my audience.
Thirdly by having four different aritsts on my contents page is also another way of me attracting my audience as it shows the diversity that I have and also to show the diversity that is within my magazine and also the R'n'B and Hip Hop industry. I have given no names to the artists on the contents page as the audience already know about these stars and have a broad knowledge about the genre. However by having the names of popular artists down the left hand side of my contents page is another way of attracting my target audience as they know what to expect from my magazine and they know the artists very well which attract the audience to read my magazine. Also by having a quote gets the audience thinking who said that and get them excited to read more. Alternatively by having such a large amount of female artists on my contents page may help to persuade the female audience to look out for my magazine and also the fact that I have used so many female artists to show that I treat women with respect as I havent exploited them like real life magazines such as XXL or even king magazine and also to show that women can dominant the R'n'B and Hip Hop industry not just men, so I have challenged the stereotype of women being in magazines to show a bit of boobs which would target a large male audience, to help give my magazine that unique selling point and competitive edge over other magazines and to target a more diverse audience with both males and females.
To attract my audience through my double page spread I have ensured that jordan who is the model in the picture is represented in a original way as I have told him to be his self which resulted in no heavy posing or trying to look hard which made the image unique and stand out from other music magazines. The colours use are suitable as they match the models shirt buttons and make my double page spread stand out, they are not really bright or over the top which means I have played it safe by basing my colours around the image.
However the way I have addressed my audience is by acting as part of them, I am their age so know what the industry is about and I address them as if im talking to a friend and not like a expert as some magazines have people who try to know it all when they are not even at my target audiences age, where they try and tell them what is going on when cleary my target audience are more aware them those who think they are experts.
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